Having Gained Your Certificate & Diploma In Hypnotherapy, What Is Next?
Posted on 29th April 2020 at 12:35
You Are Ready To Work Professionally But Where Will You Work?
In this article, read about the options open to you, including one excellent one that could involve working with me in The Devon Clinic
By Chris Fleet, UK Accredited Hypnotherapist @hypno_trainer
You have gained both your Certificate and Diploma in Hypnotherapy. You have gained a high degree of competence in both the practical and theory side of hypnotherapy and hypnosis. You are now ready to work professionally as a hypnotherapist, where you can make a real difference in the world, helping people to improve their lives.
During your training, I would have encouraged you to find a ‘niche’ to practice hypnotherapy professionally within, as well as showing you how to offer the most common forms of hypnotherapy.
So, it is now time to consider your work options and, in this short piece, I discuss what these are.
You will have the following five options:
Work from a clinic
Work at The Devon Clinic
Working from home
Rent office space
Offer a mobile service
Some hypnotherapists like to work from home, some from their own treatment room, some offer a mobile-only service whilst others work from a clinic. There are advantages and disadvantages for these options and I will run through the obvious and perhaps less obvious pros and cons of each below:
Working From A Clinic
This is a good option in my opinion.
The TWO biggest advantages are having people, particularly practitioners, around you and you will be working in a safe and comfortable environment with your clients.
Some good clinics will help you by arranging your client bookings for you, which is a great help, and many will provide reminders to your clients, in order that they do not miss appointments. Some good clinics will also advertise your hypnotherapy services through their website, social media and other marketing platforms and other practitioners, within the clinic, may refer clients to you, too.
There will obviously be charges for the use of a clinic’s facilities; these will vary from clinic to clinic but could include a charge for the room that you will use or there could be a charge based on a commission rate.
By being charged on a commission basis, you will only pay for when you have a client, whereas paying for a room could mean you will be paying the clinic for time when you don’t have a client, which could be unviable for you initially.
By becoming a hypnotherapist, you will become self-employed and such expenses to the clinic along with other expenses, that you will incur will be tax deductible.
Work At The Devon Clinic
Possibly the best option would be to work professionally at the Devon Clinic (run by myself), allowing for my support to you to continue. Here, I could help you to start your new hypnotherapy career or new hypnotherapy business or practice.
As well as running the Devon School of Hypnotherapy, I also run the Devon Clinic, a Community Interest Company (CIC) in Paignton, Devon and I could find you a position within the clinic, practicing as a hypnotherapist. Several of our successful ex-students have taken up such positions and this has provided them with the first step on their new hypnotherapy journey, with the Devon clinic finding some of their first clients in return for a reasonable remuneration.
Places are, of course, subject to availability and certain conditions.
It would be wrong of me to say that The Devon Clinic can provide all your clients but the help you would gain would provide you with a good start. The experience gained within a clinic environment would also be invaluable and you would benefit from having myself on hand to offer advice both as a supervisor, mentor and as a trainer and The Devon Clinic could feature you on our website and in our marketing, Furthermore, you could potentially gain clients referred to you by other practitioners within the clinic, too.
Starting any new business can be very lonely and working amongst others in a working environment can dramatically remove the, often overwhelming, feeling of isolation that many new entrepreneurs can experience.
You would also benefit from working in a clinic environment amongst other practitioners, who share a similar ethos and culture to yourself, and you would enjoy safe and comfortable working conditions, as suggested above in 1. This arrangement can also help the clinic, too, by providing a greater choice of practitioners with a wider range of treatments for our patients and clients.
For us, the results that the Devon Clinic can achieve with its clients is very important; to date, an amazing 50% of our clients go from either severe or moderately severe levels of anxiety and/or stress and/or psychological distress down to normal levels after treatment, with 80% showing a reduction in levels overall. Something we are always looking to improve.
This is just part of some of the phenomenal work being done at the Devon School Of Hypnotherapy & The Devon Clinic. If you would like to be part of this amazing life-changing process please give me a call on 07841 595960.
Working From Home
Many professional hypnotherapists prefer to work from home, some have their own treatment room set up in a spare room or they might even convert a garage or outbuilding.
The advantages are easy to spot; there is no travelling involved, no room rent to pay and you are familiar with your surroundings and you can decorate your therapy room however you choose. You would also be able to claim tax relief on your household bills,
So why is this my least preferred way of working for new graduates?
Firstly, it can be difficult to turn the ‘work mode’ on and off, when there are reminders of your work, everywhere within your home.
Secondly, you must also consider your own safety; I may not mean physical safety, necessarily, (but could be a consideration) but what about any accusations that might be made against you? Unfortunately, we are living in such times, where this is becoming more prevalent.
The vast majority of my clients are very nice people but some, however, can be a little disturbed and I would not have been happy about these people knowing where I and my family live. If similar people were to visit your home, are you risking you and your family’s safety?
Then, you must consider how your client would feel, too; quite often they are nervous for their first appointment and treatment session and to be invited to a stranger’s house (particularly of the opposite sex) may be very off-putting for them and may add to the nervousness and anxiety.
So, if you are planning to work from home, I would definitely recommend taking some time to consider the implications of this option.
Rent a room in an office or shop
This is how I started out many years ago; I had two small offices above an estate agents. I was quite fortunate as I had my own office door, a luxury some rented offices don’t provide.
This option is far more professional than working from home or doing home visits.
Some offices you may provide a waiting room, cleaners and, in some instances, have all utilities included in the rental, making budgeting your costs easier. Marketing can also be easier working from someone elses’ premises too, as they can help market you and in turn increase their own footfall.
But there are problems with this option, too; lone working is difficult, and dangerous as described above. If you want to see people out of hours then some places, particularly shops may have a problem letting members of the public in when the shop is closed.
Equally, if the shop or office allows you in out of hours there are security issues to consider. It could also prove potentially embarrassing, too, let alone costly if anything goes missing or gets broken; unfortunately, some of your clients may not be as well as others and if we are working with clients who have a disposition to take what isn’t theirs, you could be leaving ourselves wide open.
Noise can also be a problem, if your office is above a shop, for instance, sounds and chatter could migrate into he the office space.
Personally, I see this option as a half-way house between working in a professional clinic and working from home or doing home visits.
Offer A Mobile Service
Many professional hypnotherapists choose this option and it is clear to understand the advantages; there is no layout for room rent for you to practice within, you don’t have to invest in decorating it and you don’t have to invest in a fancy chair for your clients.
But there are several disadvantages and these are very similar to those for working from home, particularly with regard to your safety.
Another consideration is your pricing policy. A client’s treatment session might last an hour, but you would have unpaid travelling time to consider, too. If, for instance, you have 3 clients in a day, say at £60 per client, and you have half an hour travelling time to, from and between these clients, you would have 3 hours of treatment and 2 hours travelling, reducing your hourly rate significantly down to £36 per hour, Then, deduct your travelling costs and your actual hourly rate is probably half what you charge you clients. If you were to choose to work from a clinic or your home, you would be able to treat more clients in a day and have much less travelling costs.
As with Home Working, I would definitely recommend you consider the pros and cons of this option very seriously, in particular, your safety; lone working is a risky business at the best of times and you can leave yourself wide open to all sorts of risks from harm through to various accusations.
We also run a Find Your Niche course designed especially for new hypnotherapists. The course covers all aspects of setting up your own business including, how to gain clients, marketing yourself without spending a fortune and how to avoid common mistakes.
Share this post: